Marketing With 4C

  Before we dive into the Halloween economy, let's track back to its history  The tradition originated with the ancient Celtic festival of Samhain when people would light bonfires and wear costumes to ward off ghosts. In the eighth century, Pope Gregory III designated November 1 as a time to honour all saints. Soon, All Saints Day incorporated some of the traditions of Samhain. Even though Halloween is just a single day, as a holiday it is nonetheless responsible for a great deal of consumer spending on everything from costumes and makeup to candy and party supplies to (of course) pumpkins. Based on the Keynesian school of economic thought, major spending holidays can have significant and positive short-term benefits for the economy by encouraging extra purchases that might not otherwise occur. Americans spent a record $10.1 billion on Halloween, the second-biggest retail event of the year. Source: https://www.freepik.com/ It could be argued that the state of the economy ...

  Dressing up is an important part of Halloween, and finding fake blood for it is a task. Heinz is hopping on seasonal trends with a creative effort that recognizes its ketchup brand’s longstanding application as fake blood for Halloween costumes and decorations. It's got to be a precise colour of red; it has to be inexpensive enough so you can douse yourself, and you should be able to easily wash it off before bed.  As Halloween approaches, one food brand has embraced its gory potential. It's all about the ketchup. You may have been using ketchup for years as a Halloween costume aid, but Heinz finally made its likeness to blood official last year when it released a special edition of Tomato Blood Ketchup.  The #1 ketchup-maker is bringing back the fun this year to keep its red sauce top of mind for anyone planning a scary costume. The tagline for the campaign is “If you have Heinz, you have a costume”. You can use the Halloween sauce to create a ‘bloody’ costume. Althoug...

  Ikea is a multinational furniture company that designs and sells ready-to-assemble furniture. Its biggest competitors are Walmart, Bed Bath Beyond, and Amazon. Ikea's slogan is ’creating a better everyday life for many people, and with this, in mind, Ikea is coming up with various creative ideas to showcase their product. The Swedish furniture retailer has focused on customer-centric content marketing.   On September 8th, 2022, Ikea India announced its new brand positioning – Ghar Aa Jao, Come home to Ikea, with an integrated campaign across markets. It aims to create coaction between the brand and the traditional Indian values, inviting people to their homes to celebrate every occasion and create a lifetime of memories. the campaign's focus is to celebrate the familial love, and home values that we share and bring people closer through it. Anna Ohlin. the country marketing manager, of Ikea India, said, “Ikea's new campaign celebrates the love for home and focuses on the ...

  ​Running a marketing campaign can help spread your brand name and reach customers. It is a great way to promote your business and incentivize your audience to check out your business. While any industry can leverage the wide world of marketing opportunities, the fashion marketing has its own unique practical implications that may impact certain marketing choices.   Fashion marketing does have a practical side. We must wear clothes. Fashion marketing tells us which ones we should wear. Style is about being part of a community and expressing yourself. That’s the story that brands can tell across their marketing campaigns. They also must think about seasonal changes and when consumers are primed to purchase for that next season.   They also must stay ahead of style trends, while maintaining a balance with practical options for consumers. Price points are another tricky topic for fashion marketers. Sometimes fashion marketing is about being cutting edge, not just in design ...

  F ailure is useful for a myriad of reasons. It can be interesting, amusing or even a teaching moment. At the very least, learning from someone else’s mistakes can often be an entertaining form of education. The Airline Industry has been no stranger to its fair share of marketing failures. Many of these were bold attempts to adopt a new strategy, reach a new audience or present a new product in a, let’s say, more unconventional way. While such endeavours are admirable, quite often these statements fall flat. Many things can lead to a marketing mishap, including botched implementation, unexpected circumstances or just a simple, old-fashioned mistake when making judgements about the market. Consequences can also vary, with some companies managing to survive the onslaught of bad publicity. But others fail to weather the storm and end up going out of business. 1. Hoover  Hoover is a British household name appliance manufacturer which is famously known for its vacuum cleaner and i...

“I’m lovin it”. McDonald’s is a household brand we are all aware of.  McDonald’s has been in India for over 25 years now. With many of its products catering to the Indian taste palette, it is a go-to destination for many of us. Many millennials and a majority of Genz’s have had their first burger in McDonald’s.  It makes a global promise of ‘Make Delicious Feel-Good Moments Easy For Everyone’ and continues to deliver on it by coming up with new innovative ideas.  The differently-abled people in India, who account for 2% of the Indian population (nearly 27 million people), often get neglected by marketing efforts and national initiatives.  At McDonald’s, when disability was discussed, it was oriented more towards easy access rather than the feel-good factor for all.  The problem for people with upper limb disabilities was raised and the brand realized that they had to make the feel-good factor alive for everyone irrespective of who they are and where they come ...

 Around 91% of the customers prioritize personalized products over custom ones.  Personalization not only sets a company apart but also fosters better relationships with the consumers.  Very often, a majority of companies are stuck at improving personalization. STP Marketing – Segmentation, Targeting and Positioning, is a three-step model that allows the examination of the company products or services as well as the way you communicate their benefits to specific customer segments. STP marketing represents a shift from product-focused marketing to customer-focused marketing. This allows businesses to have a better understanding of their target audience and prioritize resources accordingly. 1. Segmentation- refers to the division of marketing into a distinct group of customers (the divisions are referred to as segments), using various segmentation practices. Source: www.yieldify.com 2. Targeting- refers to the determination of which segment /customer group to focus resource...