Let’s have #TheSelfieTalk
‘You have 549 likes on your post’, these are some of the words which to some may feel like an achievement so great, yet it’s disappointing and disheartening. In our age, social media governs one-third of our lives. Social media and the internet can take a toll on our mental health, and we wouldn’t even notice how and when they start affecting our thought processes, and thinking patterns and become a way of our lives. They set unrealistic beauty standards and aim at their target audience consisting of teenage boys and girls. Girls, especially those aged 13-15, get very particular about the way they look online. Dove’s #Reverseselfie campaign was set to fight societal devils like these. The campaign was launched in April 2021, and the campaign has been a huge success. The campaign video has 750,000+ views on YouTube and 870,000+ views on Instagram. The press and public have responded positively, calling the campaign “powerful” and “beautiful”. As stated by the brand on d...