Marketing With 4C

 ‘You have 549 likes on your post’, these are some of the words which to some may feel like an achievement so great, yet it’s disappointing and disheartening. In our age, social media governs one-third of our lives. Social media and the internet can take a toll on our mental health, and we wouldn’t even notice how and when they start affecting our thought processes, and thinking patterns and become a way of our lives. They set unrealistic beauty standards and aim at their target audience consisting of teenage boys and girls.  Girls, especially those aged 13-15, get very particular about the way they look online. Dove’s #Reverseselfie campaign was set to fight societal devils like these.  The campaign was launched in April 2021, and the campaign has been a huge success. The campaign video has 750,000+ views on YouTube and 870,000+ views on Instagram. The press and public have responded positively, calling the campaign “powerful” and “beautiful”. As stated by the brand on d...

Can you believe how far marketers will go to promote their brand, even if it means instigating controversies? Controversial marketing is the deliberate creation of promotional content that is likely to elicit criticism, spark debate, and insult the public. In the most primitive sense, controversial marketing alludes to its use of controversy as a marketing ploy for many at times- it acts like a surprising Mike Tyson’s upper-cut that no one saw coming. Potential Effects of Controversial Marketing Without that controversial video, Kim Kardashian and the rest of her siblings may not be the marketing moguls they are today. Of course, not every brand would dare go to such extremes. Below are some of the things controversial marketing can do to your brand. Pros: Creates buzzElicits emotion Makes your brand unforgettable Cons: Destroy Brand Image Brand boycott Brand out of focus Controversies that did work:- Burger King: Whopper Neutrality (2018) Source: www.becausexm.com  Burger King us...