Marketing With 4C

 Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to an individual: creating, advertising, and selling products for customers to use in their everyday lives. Businesses that focus on B2C marketing have to closely observe trends, extensively research their customers’ purchase habits, and closely monitor their competitors’ tactics.  Source: www.analyticssteps.com 9/10 consumers will pay more for a better customer experience, and approximately 60% of the consumers will try a new brand just for a better experience. This is why, in the digital age that we currently reside in, it’s vital to engage customers and not interrupt them. Smartphones, with unlimited access to the internet, has provided consumers with 24/7 access to any information at the tip of their fingers. Brands must be prepared to meet them on their device and channel of preference. The number of social media apps available to c...