McD Eatqual campaign
“I’m lovin it”. McDonald’s is a household brand we are all aware of. McDonald’s has been in India for over 25 years now. With many of its products catering to the Indian taste palette, it is a go-to destination for many of us. Many millennials and a majority of Genz’s have had their first burger in McDonald’s. It makes a global promise of ‘Make Delicious Feel-Good Moments Easy For Everyone’ and continues to deliver on it by coming up with new innovative ideas. The differently-abled people in India, who account for 2% of the Indian population (nearly 27 million people), often get neglected by marketing efforts and national initiatives. At McDonald’s, when disability was discussed, it was oriented more towards easy access rather than the feel-good factor for all. The problem for people with upper limb disabilities was raised and the brand realized that they had to make the feel-good factor alive for everyone irrespective of who they are and where they come from. The brand invited