Controversial marketing
Can you believe how far marketers will go to promote their brand, even if it means instigating controversies? Controversial marketing is the deliberate creation of promotional content that is likely to elicit criticism, spark debate, and insult the public. In the most primitive sense, controversial marketing alludes to its use of controversy as a marketing ploy for many at times- it acts like a surprising Mike Tyson’s upper-cut that no one saw coming. Potential Effects of Controversial Marketing Without that controversial video, Kim Kardashian and the rest of her siblings may not be the marketing moguls they are today. Of course, not every brand would dare go to such extremes. Below are some of the things controversial marketing can do to your brand. Pros: Creates buzzElicits emotion Makes your brand unforgettable Cons: Destroy Brand Image Brand boycott Brand out of focus Controversies that did work:- Burger King: Whopper Neutrality (2018) Source: www.becausexm.com Burger King us...