Airline Campaigns That Did Not Take Off
F ailure is useful for a myriad of reasons. It can be interesting, amusing or even a teaching moment. At the very least, learning from someone else’s mistakes can often be an entertaining form of education. The Airline Industry has been no stranger to its fair share of marketing failures. Many of these were bold attempts to adopt a new strategy, reach a new audience or present a new product in a, let’s say, more unconventional way. While such endeavours are admirable, quite often these statements fall flat. Many things can lead to a marketing mishap, including botched implementation, unexpected circumstances or just a simple, old-fashioned mistake when making judgements about the market. Consequences can also vary, with some companies managing to survive the onslaught of bad publicity. But others fail to weather the storm and end up going out of business. 1. Hoover Hoover is a British household name appliance manufacturer which is famously known for its vacuum cleaner and i...