Marketing With 4C

You can’t please everyone all the time. However, as a marketer, it is your responsibility to try to disapprove of this assertion. Generally, the question that arrives at anyone’s mind is - “Why do we need Marketing?”.  Well, at present in this thriving world, even the most basic product needs to be marketed for its growth so one can answer this sprightly - “Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience”.  However, for people unfamiliar with the term marketing, one needs to be briefed on the most basic step. Marketing is the creation, communication, and delivery of value, as well as the management of customer relationships for a lifetime. From a societal standpoint, marketing is the link between a society's material needs and its economic patterns of responses. Marketing satisfies the needs and desires of the seller through the exchange processes and the development of long-term relationships wit...