Marketing With 4C

  Before we dive into the Halloween economy, let's track back to its history  The tradition originated with the ancient Celtic festival of Samhain when people would light bonfires and wear costumes to ward off ghosts. In the eighth century, Pope Gregory III designated November 1 as a time to honour all saints. Soon, All Saints Day incorporated some of the traditions of Samhain. Even though Halloween is just a single day, as a holiday it is nonetheless responsible for a great deal of consumer spending on everything from costumes and makeup to candy and party supplies to (of course) pumpkins. Based on the Keynesian school of economic thought, major spending holidays can have significant and positive short-term benefits for the economy by encouraging extra purchases that might not otherwise occur. Americans spent a record $10.1 billion on Halloween, the second-biggest retail event of the year. Source: https://www.freepik.com/ It could be argued that the state of the economy ...

  Dressing up is an important part of Halloween, and finding fake blood for it is a task. Heinz is hopping on seasonal trends with a creative effort that recognizes its ketchup brand’s longstanding application as fake blood for Halloween costumes and decorations. It's got to be a precise colour of red; it has to be inexpensive enough so you can douse yourself, and you should be able to easily wash it off before bed.  As Halloween approaches, one food brand has embraced its gory potential. It's all about the ketchup. You may have been using ketchup for years as a Halloween costume aid, but Heinz finally made its likeness to blood official last year when it released a special edition of Tomato Blood Ketchup.  The #1 ketchup-maker is bringing back the fun this year to keep its red sauce top of mind for anyone planning a scary costume. The tagline for the campaign is “If you have Heinz, you have a costume”. You can use the Halloween sauce to create a ‘bloody’ costume. Althoug...