Organic marketing vs paid marketing
The term ' Digital Marketing' was first used in the 1990s. Since then, the concept has grown stupendously intertwined with rapid technological innovation and development. Companies heavily rely on digital marketing to globalize their brand and products. It is a well-known fact that digital marketing is in a constant state of flux , and so, companies evolve to keep up with the latest trends. A majority of companies often switch between the two primary branches of digital marketing - organic marketing and paid marketing. The question is - which one is better for effective utilisation of resources and ensuring maximum output. Source: www.yourlistingexpert.com Organic marketing also known as inbound marketing, primarily refers to any form of digital marketing that does not include paid advertisements. The goal is to connect with the consumers so that the brand or product remains their first preference. It is the best marketing strategy to build a long-lasting brand and establish