Ikea - Ghar Aa Jao Campaign
Ikea is a multinational furniture company that designs and sells ready-to-assemble furniture. Its biggest competitors are Walmart, Bed Bath Beyond, and Amazon. Ikea's slogan is ’creating a better everyday life for many people, and with this, in mind, Ikea is coming up with various creative ideas to showcase their product. The Swedish furniture retailer has focused on customer-centric content marketing. On September 8th, 2022, Ikea India announced its new brand positioning – Ghar Aa Jao, Come home to Ikea, with an integrated campaign across markets. It aims to create coaction between the brand and the traditional Indian values, inviting people to their homes to celebrate every occasion and create a lifetime of memories. the campaign's focus is to celebrate the familial love, and home values that we share and bring people closer through it. Anna Ohlin. the country marketing manager, of Ikea India, said, “Ikea's new campaign celebrates the love for home and focuses on the ...