Marketing With 4C

The road to success is rarely easy. It's often filled with obstacles, setbacks, and challenges. However, the true measure of success is not whether or not we face these challenges, but rather how we overcome them.  4C-The Marketing Cell of NMIMS , Mumbai proudly presents ‘Wings and Roots: Triumph over Challenges' at Mukesh Patel School of Technology Management and Engineering (MPSTME, Mumbai), an exciting and educational opportunity for all attendees. The details of the event are as follows: Date: 27th March 2023 Time: 11 am onwards Venue: Mukesh Patel Auditorium, SBM Building The event will feature prominent speakers who are experts in their respective fields and they would focus on their personal experiences and insights into how they have triumphed over adversity and achieved success despite the odds. Industries are rapidly evolving due to change and there is no fixed structure to rely on it is vital for students to adapt to it and most importantly know how to tackle hur...

Hype  is defined as "extravagant or intensive publicity or promotion". Research has shown for some products, consumers have an overwhelming preference for products with limited supply. Now we know what supply and demand is right? So, what a regular brand does is if there is more demand then they reciprocate with more supply but in this case, you do the opposite. Less supply results in more demand and that builds the hype, as long as you don’t lose customers.  Now I would like to introduce you to the term “ conspicuous consumption”. The dictionary defines the above term as expenditure on or consumption of luxuries on a lavish scale in an attempt to enhance one's prestige or in other words, buy costly stuff to rub it on your friend’s face. This term was coined by Thorstein Veblen and products that follow this theory (Veblen theory) are called Veblen goods. Now usually a less supply results in losing your loyal customers to other brands but this doesn’t apply to Veblen goo...