Marketing With 4C

 Around 91% of the customers prioritize personalized products over custom ones.  Personalization not only sets a company apart but also fosters better relationships with the consumers.  Very often, a majority of companies are stuck at improving personalization. STP Marketing – Segmentation, Targeting and Positioning, is a three-step model that allows the examination of the company products or services as well as the way you communicate their benefits to specific customer segments. STP marketing represents a shift from product-focused marketing to customer-focused marketing. This allows businesses to have a better understanding of their target audience and prioritize resources accordingly. 1. Segmentation- refers to the division of marketing into a distinct group of customers (the divisions are referred to as segments), using various segmentation practices. Source: www.yieldify.com 2. Targeting- refers to the determination of which segment /customer group to focus resource...

Personalized marketing is the implementation of a strategy by which a company delivers individualized content to recipients through data collection, analysis, and the use of automation technology. The goal of personalized marketing is to truly engage customers or prospective customers by communicating with each other as an individual. There are numerous advantages of personalized marketing- for both businesses and consumers. Customers are more comfortable providing personal information to their favourite brands if they get something in return. They fill out forms, participate in surveys to get discounts, and indicate their favourite purchases or preferences. Source: www.clevertap.com  So, what’s the catch?  With all of this customer data being offered to the company, the consumer expects brands to protect any sensitive information and offer more personalized experiences when they come back. When consumers provide information and data , they expect to be treated as unique in...