Heinz’s ‘Tomato Blood’ Halloween Campaign
Dressing up is an important part of Halloween, and finding fake blood for it is a task. Heinz is hopping on seasonal trends with a creative effort that recognizes its ketchup brand’s longstanding application as fake blood for Halloween costumes and decorations. It's got to be a precise colour of red; it has to be inexpensive enough so you can douse yourself, and you should be able to easily wash it off before bed. As Halloween approaches, one food brand has embraced its gory potential. It's all about the ketchup. You may have been using ketchup for years as a Halloween costume aid, but Heinz finally made its likeness to blood official last year when it released a special edition of Tomato Blood Ketchup. The #1 ketchup-maker is bringing back the fun this year to keep its red sauce top of mind for anyone planning a scary costume. The tagline for the campaign is “If you have Heinz, you have a costume”. You can use the Halloween sauce to create a ‘bloody’ costume. Althoug...