Influencer marketing for Diwali
The ultimate goal of a company is to sell its products. Marketers of a company come up with innovative strategies to attract the target audience. One of them is - influencer marketing. Influencer marketing is a form of social media marketing involving endorsements and product placement by influencers, people and organizations who have an expert level of knowledge or social influence in their field. Influencer marketing strategy is an effective strategy used especially during festive seasons. At least 71 % of marketers feel that influencer marketing is more effective at driving quality traffic and leads. The Indian influencer marketing industry is estimated to reach a value of Rs 900 crore by the end of 2021 , according to Group MINCA's India Influencer Marketing Report . With a compound annual growth rate ( CAGR ) of 25 % , the industry will amount to Rs 2,200 crore by 2025 . Globally, digital consumers spent nearly 2.5 hours every day on social networks and messaging ...