B2C Marketing

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 Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to an individual: creating, advertising, and selling products for customers to use in their everyday lives.

Businesses that focus on B2C marketing have to closely observe trends, extensively research their customers’ purchase habits, and closely monitor their competitors’ tactics. 


Source: www.analyticssteps.com

9/10 consumers will pay more for a better customer experience, and approximately 60% of the consumers will try a new brand just for a better experience. This is why, in the digital age that we currently reside in, it’s vital to engage customers and not interrupt them.

Smartphones, with unlimited access to the internet, has provided consumers with 24/7 access to any information at the tip of their fingers. Brands must be prepared to meet them on their device and channel of preference.

The number of social media apps available to consumers has exploded exponentially over the past ten years. Consumers are quick to publicly bad-mouth a company following a negative experience. It’s also difficult for companies to respond to all consumers, all the time, across every social media app.

So, if you’re not entertaining, connecting, engaging, and responding to them, then I’m sorry to say this but your competition will. B2C marketers must find a way to break through the noise while simultaneously delivering strong, relevant, and personalized content.

Time and resource constraints are a major obstacle for most B2C brands, especially new or growing companies or SMBs (Small and Medium-sized Businesses) trying to scale their productivity, marketing, and product delivery.

With the help of technology, any B2C marketing team can alleviate many of these constraints that threaten productivity and your ability to reach customers you can also use it to render obsolete some of your mundane day-to-day tasks.

Essential B2C Marketing Tips

1. VIP Programs

One of the best ways to increase customer loyalty and engagement is through VIP programs. Customers who are a part of VIP programs get to enjoy the luxury of added perks and lots of benefits from a brand. This results in them becoming brand ambassadors and sharing their stories with friends and colleagues. This means that loyal customers are encouraged to spend more to “unlock” these added perks, which in turn offer more incentives for customers to spend money which in turn helps the brand increase revenue.

Source: www.2ndkitchen.com

2. Increase Retention with Retargeting

Customer retargeting is an effective tactic to use when a customer who has been searching your site leaves for another page, frequently that of a competitor (Not something you want to encourage).

CRM (Customer relationship management) ads can help you take advantage of a couple of things you already have: consumers (who use social media), and data (about their online behaviour). You can use retargeting ads, triggered by what consumers were searching for, to create pop-ups that recapture their interest.

The Bottom Line

B2C marketing is a great way to promote and build your company in the earlier stages because of its minimal risk. In the later stages of your company go for a more hybrid form of marketing and don’t just rely on B2C.

-Daivik Jayan


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