When in doubt, wear red.

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 ​Running a marketing campaign can help spread your brand name and reach customers. It is a great way to promote your business and incentivize your audience to check out your business.

While any industry can leverage the wide world of marketing opportunities, the fashion marketing has its own unique practical implications that may impact certain marketing choices.

 

Fashion marketing does have a practical side. We must wear clothes. Fashion marketing tells us which ones we should wear. Style is about being part of a community and expressing yourself. That’s the story that brands can tell across their marketing campaigns. They also must think about seasonal changes and when consumers are primed to purchase for that next season.

 

They also must stay ahead of style trends, while maintaining a balance with practical options for consumers. Price points are another tricky topic for fashion marketers. Sometimes fashion marketing is about being cutting edge, not just in design and style, but in how you design and style.

 

Today we will be talking about 2 very successful and touching fashion marketing campaigns in honour of Paris Fashion Week.


1. JIGSAW

‘Love Immigration’ was a bold move from the fashion retailer Jigsaw, considering how divisive the issue of immigration remains in post-Brexit Britain as well as the high-profile failure of similar ‘woke’ campaigns.

There’s no question that immigration is a controversial issue in British politics but if you risk making people potentially disagree with you then I think it’s worth it as that still creates a powerful emotional engagement, so long as you have a right to talk to them in that environment.

Source: https://www.marketingweek.com/


They looked at the fashion industry and realized no one talks about the benefits of immigration or the debt we all owe to it.

Jigsaw also teamed up with Ancestory.co.uk for staff genealogy tests in order to show the diversity of the fashion industry and celebrate the fact there are 45 different nationalities working within the Jigsaw business.

2. CONVERSE:

Converse is an iconic brand in the eyes of many generations. Converse relies on a multi-generational marketing strategy to cater to the masses. Thanks to our current technology and advertising tactics, they can target unique marketing messages to each sub-section of their consumer base.

All-Stars became famous with American basketball player Charles 'Chuck' Taylor in 1923. That is why shoes are often referred to as Converse Chuck Taylors. Taylor was sponsored by the Converse Company, The Converse All-Stars. From then on, the popularity of the sneaker grew and became a go-to shoe for many basketball players. After that, the shoe went on to be worn by the military and the Olympic athletes.

Source: https://blog.avada.io/

Not many shoes could remain popular over the years. Fashion patterns have evolved over the years, but the Converse sneakers have remained consistent; and in doing so, it has achieved the icon status. Their flexibility eases tension for people who don't like wearing a lot of clothes while they're on their way.

The Converse All-Star is a staple style, along with your simple white t-shirt and light-washed jeans. Converse is a fashion staple, and it does not seem like this is going to change anytime soon.


-Saumya Shah





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