Marketing With 4C

 Around 91% of the customers prioritize personalized products over custom ones.  Personalization not only sets a company apart but also fosters better relationships with the consumers.  Very often, a majority of companies are stuck at improving personalization. STP Marketing – Segmentation, Targeting and Positioning, is a three-step model that allows the examination of the company products or services as well as the way you communicate their benefits to specific customer segments. STP marketing represents a shift from product-focused marketing to customer-focused marketing. This allows businesses to have a better understanding of their target audience and prioritize resources accordingly. 1. Segmentation- refers to the division of marketing into a distinct group of customers (the divisions are referred to as segments), using various segmentation practices. Source: www.yieldify.com 2. Targeting- refers to the determination of which segment /customer group to focus resource...

 Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to an individual: creating, advertising, and selling products for customers to use in their everyday lives. Businesses that focus on B2C marketing have to closely observe trends, extensively research their customers’ purchase habits, and closely monitor their competitors’ tactics.  Source: www.analyticssteps.com 9/10 consumers will pay more for a better customer experience, and approximately 60% of the consumers will try a new brand just for a better experience. This is why, in the digital age that we currently reside in, it’s vital to engage customers and not interrupt them. Smartphones, with unlimited access to the internet, has provided consumers with 24/7 access to any information at the tip of their fingers. Brands must be prepared to meet them on their device and channel of preference. The number of social media apps available to c...

Can you believe how far marketers will go to promote their brand, even if it means instigating controversies? Controversial marketing is the deliberate creation of promotional content that is likely to elicit criticism, spark debate, and insult the public. In the most primitive sense, controversial marketing alludes to its use of controversy as a marketing ploy for many at times- it acts like a surprising Mike Tyson’s upper-cut that no one saw coming. Potential Effects of Controversial Marketing Without that controversial video, Kim Kardashian and the rest of her siblings may not be the marketing moguls they are today. Of course, not every brand would dare go to such extremes. Below are some of the things controversial marketing can do to your brand. Pros: Creates buzzElicits emotion Makes your brand unforgettable Cons: Destroy Brand Image Brand boycott Brand out of focus Controversies that did work:- Burger King: Whopper Neutrality (2018) Source: www.becausexm.com  Burger King us...