Marketing With 4C

Personalized marketing is the implementation of a strategy by which a company delivers individualized content to recipients through data collection, analysis, and the use of automation technology. The goal of personalized marketing is to truly engage customers or prospective customers by communicating with each other as an individual. There are numerous advantages of personalized marketing- for both businesses and consumers. Customers are more comfortable providing personal information to their favourite brands if they get something in return. They fill out forms, participate in surveys to get discounts, and indicate their favourite purchases or preferences. Source: www.clevertap.com  So, what’s the catch?  With all of this customer data being offered to the company, the consumer expects brands to protect any sensitive information and offer more personalized experiences when they come back. When consumers provide information and data , they expect to be treated as unique in...

 The term ' Digital Marketing' was first used in the 1990s. Since then, the concept has grown stupendously intertwined with rapid technological innovation and development. Companies heavily rely on digital marketing to globalize their brand and products. It is a well-known fact that digital marketing is in a constant state of flux , and so, companies evolve to keep up with the latest trends. A majority of companies often switch between the two primary branches of digital marketing - organic marketing and paid marketing. The question is - which one is better for effective utilisation of resources and ensuring maximum output. Source: www.yourlistingexpert.com Organic marketing also known as inbound marketing, primarily refers to any form of digital marketing that does not include paid advertisements. The goal is to connect with the consumers so that the brand or product remains their first preference. It is the best marketing strategy to build a long-lasting brand and establish ...